POV influenced by
Reads
- Thinking, Fast and Slow — Daniel Kahneman
- How to Win Friends and Influence People — Dale Carnegie
- The Design of Everyday Things — Don Norman
- The Brand Gap — Marty Neumeier
- Poor Charlie's Almanack — Charlie Munger
- Meditations — Marcus Aurelius
People
- Daniel Kahneman
- BJ Fogg
- Dan Ariely
- Rory Sutherland
- David Ogilvy
- Soichiro Honda
- Brad Jacobs
- Demis Hassabis
- Estée Lauder
- Kelly Johnson
- James Dyson
- Steve Jobs
- John D. Rockefeller
- J.P. Morgan
- Andrew Carnegie
- Marcus Aurelius
Lectures & institutions
- MIT psychology and economics lectures
- Stanford behaviour design
- Stanford persuasion and behaviour research
- Behavioural economics
- Neuroeconomics
- Decision science
Companies & operating references
- Cult Holdings
- Skunk Works
- XPO
- DeepMind
- Apple
- Dyson
- Honda
- Estée Lauder
Concepts
- Coherence
- Perceived value
- Value creation
- Communication friction
- Behavioural design
- Customer trust
- Meaning making
- Systems thinking
- Storytelling through systems
- What you see is all there is
These are not things I quote to sound clever. They are the lenses I keep returning to while trying to understand business, behaviour, design, and how humans make meaning.
Reads that changed the frame
How to Win Friends and Influence People
This was the first book that made me realise communication is not just what you intend to say. It is how that intent is received, felt, interpreted, and remembered.
Thinking, Fast and Slow
This gave language to something I had already started noticing: people do not make decisions from perfect information. What is visible, salient, easy, emotional, or immediate often becomes the reality they act on.
Those two ideas sit underneath most of what I am trying to understand: why words fail on their own, why perception matters, why design carries meaning, and why better communication requires more than saying the right thing.
I do not believe in the concept of failure. Only learning, doing, learning, doing, and learning.
Live From the Field
This site is my public journal for the actual levers that influence business value, and how to be positioned for them: the lessons I am learning working with different types of businesses and clients, live from the field.
A Quote Document Is a Trust Product
A quote is treated as paperwork, something to get out of the way after the real conversation has happened. In practice it is often the last piece of trust-building the customer sees before they decide.
Interest Is Not Commitment
A prospect nodding along in a meeting has told you almost nothing about whether they will buy. Interest is cheap. Commitment has a cost, and people only pay it when something forces the decision.
Starting From Zero Is Mostly Learning How to See
Most advice about starting from zero focuses on action: ship something, talk to customers, move fast. The harder and less discussed skill is learning to see the situation clearly before you act on it.
The operating vehicle. Systems, touchpoints, perceived value, and coherent stories for real businesses.Visit Alma Labs →